Building your Brand
With unrivalled understanding of the GB on trade, CGA's consultants utilise exclusive market intelligence alongside 20 years of food & drink industry expertise to develop the most profitable and sustainable route to growth for your brand.
Given that there are circa 130,000 outlets in the GB on trade, currently in a well-documented state of flux, turning strategy into on trade activation can be a huge drain on resources, and hence cost.
Few brand owners actually see the optimum return for their brand driving activities, which results in the majority of on trade launches not gaining traction quickly enough to justify continued investment on the promise of questionable and indeterminate returns.
So, how can you turn brand strategy into sustainable on trade distribution which provides excellent rates of sale and is in line with brand equity and credentials?
CGA’s brand builder combines class leading category, brand and market information to marry the best possible strategy development with effective targeting of brand-relevant distribution.
- “Public paid 165m visits to pubs, bars over Xmas - 15m more than year before, says data from @CGA_Strategy @CGAPeach peach-report.com/Latest/2769997…”
- “Christmas trading is up as more people go out to the pub at Christmas peach-report.com/Latest/2769997…”
- “Britain gets a thirst for 'hipster' beers independent.co.uk/life-style/foo…”