Activity Planning and Prospecting
Identifying attractive distribution opportunities which mirror brand strategies can be a costly and convoluted process for any food or drinks supplier. Understanding the trading style, quality and turnover of an outlet can provide an essential map to an optimum rate of sale or aspirational listing.
CGA’s Outlet Index database provides an unrivalled source of on trade market intelligence. Outlet Index is the only comprehensive universe of UK licensed premises, featuring 150 pieces of outlet attribute data and detailed product stocking information, alongside a wealth of quality indicators to utilise for any targeting process.
Either in isolation, or as part of a Brand Builder process CGA can generate optimised target lists built specifically around brand or company strategic objectives and identify high quality leads to avoid build-up of unprofitable accounts.
There are clear benefits here for any food or drinks supplier, in truly understanding customers’ estates and target accounts, providing optimised sales routes for first rate resource and time planning.
Contact us now to plan your resource most effectively
- “Catch @peterm4rtin's Top 10 Winning Trends at @CGAPeach Consumer Insight & Marketing Conference on 19 March peach-report.com/Latest/2307540…”
- “Alex Reilly from @theLOUNGERS wins Retailer's Retailer of the Year Award! Very well done. @CGAPeach @peterm4rtin pic.twitter.com/kMPdvFyfGS”
- “2 hour waits in most Soho hotspots last night on a WEDNESDAY! Why so busy? Well, French half term was mentioned by one manager. Only in LDN.”
- “From @CGAPeach: Coffer Peach Tracker like for likes stand at 3.2% as shown in Allegra presentation @CasDiningShow”