Activity Planning and Prospecting
Identifying attractive distribution opportunities which mirror brand strategies can be a costly and convoluted process for any food or drinks supplier. Understanding the trading style, quality and turnover of an outlet can provide an essential map to an optimum rate of sale or aspirational listing.
CGA’s Outlet Index database provides an unrivalled source of on trade market intelligence. Outlet Index is the only comprehensive universe of UK licensed premises, featuring 150 pieces of outlet attribute data and detailed product stocking information, alongside a wealth of quality indicators to utilise for any targeting process.
Either in isolation, or as part of a Brand Builder process CGA can generate optimised target lists built specifically around brand or company strategic objectives and identify high quality leads to avoid build-up of unprofitable accounts.
There are clear benefits here for any food or drinks supplier, in truly understanding customers’ estates and target accounts, providing optimised sales routes for first rate resource and time planning.
Contact us now to plan your resource most effectively
- “Public paid 165m visits to pubs, bars over Xmas - 15m more than year before, says data from @CGA_Strategy @CGAPeach peach-report.com/Latest/2769997…”
- “Christmas trading is up as more people go out to the pub at Christmas peach-report.com/Latest/2769997…”
- “Britain gets a thirst for 'hipster' beers independent.co.uk/life-style/foo…”