Through the triangulation of trade-relevant consumer research and low level market sales intelligence, CGA's ranging work provides retailers with the opportunity to optimised menu propositions within a defined customer repertoire.
Understanding brand and category demand is obviously central to driving optimal throughput of your wet and dry product mix. However, by understanding how brands interact with each other on the bar, on optic or in the fridge, CGA’s ranging proposition can also help to facilitate premium trade-up or reinforce repeat purchase and prolong dwell time.
Contact us now to help optimise your product mix
- “Catch @peterm4rtin's Top 10 Winning Trends at @CGAPeach Consumer Insight & Marketing Conference on 19 March peach-report.com/Latest/2307540…”
- “Alex Reilly from @theLOUNGERS wins Retailer's Retailer of the Year Award! Very well done. @CGAPeach @peterm4rtin pic.twitter.com/kMPdvFyfGS”
- “2 hour waits in most Soho hotspots last night on a WEDNESDAY! Why so busy? Well, French half term was mentioned by one manager. Only in LDN.”
- “From @CGAPeach: Coffer Peach Tracker like for likes stand at 3.2% as shown in Allegra presentation @CasDiningShow”