Through the triangulation of trade-relevant consumer research and low level market sales intelligence, CGA's ranging work provides retailers with the opportunity to optimised menu propositions within a defined customer repertoire.
Understanding brand and category demand is obviously central to driving optimal throughput of your wet and dry product mix. However, by understanding how brands interact with each other on the bar, on optic or in the fridge, CGA’s ranging proposition can also help to facilitate premium trade-up or reinforce repeat purchase and prolong dwell time.
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