Through the triangulation of trade-relevant consumer research and low level market sales intelligence, CGA's ranging work provides retailers with the opportunity to optimised menu propositions within a defined customer repertoire.
Understanding brand and category demand is obviously central to driving optimal throughput of your wet and dry product mix. However, by understanding how brands interact with each other on the bar, on optic or in the fridge, CGA’s ranging proposition can also help to facilitate premium trade-up or reinforce repeat purchase and prolong dwell time.
Contact us now to help optimise your product mix
- “A pint and a loaf of bread for under 15 quid seems fair. We'll all be travelling on hover-boards anyway independent.co.uk/news/uk/home-n…”
- “@CGA_Tom @BFFF_Tweets Great presentation from Tom. Plenty of opportunities for independent food businesses.”
- “1,901 food led pubs have closed since 2008 says @CGA_Tom at #BFFFConference. Below par service and poor profit management are causes.”
- “.@CGA_Tom at @CGA_Strategy says 80% of GB population eats out once a month, visiting 7.8 brands every six months. #foodfacts #BFFFConference”