Pub Pricing Guide

For retail groups with a tenanted or leased estate, or for individual licensees, it can be difficult to obtain competitive information. The Pub Pricing Guide was specifically designed for the non-managed Pub and Operator, providing pricing information to Landlord and operator alike.

Features

The outlet form is pre-printed and mailed by CGA to the landlord. Included is a freepost envelope for the return of the completed form. CGA process the returned form and send copy to the landlord and their business development manager showing local market price position and competitive stocking. All data is brand specific.

Applications

The reports can be used to help in business planning, product range review, reality check and can be aggregated for corporate information needs.

Production Schedule

Quarterly. A simple form is completed by the Landlord of each of the nominated outlets, giving the prices of products stocked. Each Landlord who completes a form will receive the Pub Pricing Guide, showing his own prices compared to the average for the area.

Format

Paper questionnaire for completion by the Landlord. Paper report on pricing returned to the Landlord and to the operator as required.

Contact

Phil Tate
phil@cgastrategy.co.uk

CGA Strategy
Waterloo Place
Watson Square
Stockport SK1 3AZ

Tel: 0161 476 8330
Fax: 0161 476 0456