LODESTAR^®

CGA has combined its knowledge, resources and experience to develop LODESTAR^®, an On Trade Market Profile and Opportunity Analysis. It is an in depth qualitative and quantitative study of local markets identifying daytime and evening circuits, market pricing and value, consumer demands and demographic data. It combines trended information of the above with the latest consumer views of their local market.

Features

• Market Profile
• The town
• The population:
• Lifestyle groups compared to GB average
• The On Trade consumer
• The On Trade Market:
• The drinks scene
• On Trade analysis
• Pub outlet style classification
• Drinks category and brand pricing and distribution
• Comparison to other regions as specified
• Dynamics of the Market analysis
• Daytime and evening circuit analysis
• Strengths and weaknesses assessment of outlets
• Key Outlet Information
• Profiles of the most important outlets
• Qualitative consumer opinions on these
• Opportunity Summary

The service is essentially bespoke and there is the option to include additional information of your choice if desired.

Format

Database, Presentation, Bespoke analysis

Benefits

LODESTAR^® gives insights and in-depth knowledge of local consumers and the market's current structure. Retailers benefit from critical independent assessment to complement the decision making process for property acquisitions, investment and retail branding. Suppliers can ensure they have the right product mix in the right locations.

Contact

Jon Collins
jon@cgastrategy.co.uk

CGA Strategy
Waterloo Place
Watson Square
Stockport SK1 3AZ

Tel: 0161 476 8330
Fax: 0161 476 0456

LODESTAR^® is a Registered Trade Mark of CGA