Datavault (Telephone Research)

Every month CGA conducts over 3,000 telephone interviews with publicans. All of the data collected can be cross-analysed against our Drinks Places service, allowing you to fine-tune your database requirements. This allows you to select only those outlets that include the features you want (for example you may select only large throughput outlets with freedom to choose who they purchase their beer from).

Some of this field resource is also available for you to conduct your own research on an ad hoc basis. Using this resource we will ask the questions you want and provide detailed analysis to answer those questions.

Features

We offer two options. You can purchase limited questions from our existing resource or, should your needs exceed this resource, we will set-up a new questionnaire and new field resource to match your needs.

Using Existing Resource:

• Fit in with existing CGA call plans
• Limited space
• £3.00 per call basic
• First come first served basis
• Up to 1,000 calls per month
• Minimum of 250 calls
• All responses provided for all anonymised outlets - cross-analysed by region, outlet type, retail group etc. as standard

Bespoke Telephone Survey:

• You choose which outlets we call
• Fees based on completed calls
• All responses provided for all anonymised outlets - cross-analysed by region, outlet type, retail group etc. as standard
• Fees based on completed calls
• Around £7.50 per call - to be quoted per project
• Minimum 500 calls per month
• First come first served
• No maximum number of calls

CGA Will:

• Write questionnaire
• Call enough outlets to achieve agreed number of calls
• Provide analysis in Excel or Access format
• Provide full outlet by outlet detail

Contact

Ashley Cairns
ashleyc@cgastrategy.co.uk

CGA Strategy
Waterloo Place
Watson Square
Stockport SK1 3AZ

Tel: 0161 476 8330
Fax: 0161 476 0456