Customer Relationship Management Integration

CGA products and services are frequently integrated into the critical growth functions of a business - sales and marketing - when the business embarks on developing integrated CRM systems. CGA has had its data integrated by a number of its customers into various CRM systems in the past three years. The essential element of the CRM system is linking existing internal data with external data.

Essential Information

CGA, with Drinks Places, Centro and Datavault, has essential information that can add to existing customer records

• a standard market classification
• product profile
• customer profile
• business size etc.

Furthermore the CGA product suite provides the total market opportunity and gives the business the power to focus critical resources and specific parts of the market that are essential to the businesses development.

Working with customers

CGA pioneered partnership working in the Licensed trade and continues to do so. CGA works with its customer through the whole process from inception to trial then "go-live". However the real added benefit is that, in a forever changing market, CGA resources are designed to keep their part of the whole CRM system refreshed and maintained. To ensure the base outlet data as well as other variables such as customer type and operational status are up to date, CGA work with its customer to implement changes they find as well as those revealed from our rolling refreshment programme are transferred to the Company CRM System.

If this sounds like the current programme your business is reviewing, developing or fixing then please drop me an email.

Contact

Ashley Cairns
ashleyc@cgastrategy.co.uk

CGA Strategy
Waterloo Place
Watson Square
Stockport SK1 3AZ

Tel: 0161 476 8330
Fax: 0161 476 0456