Brands Index

Brands Index is an all drinks rate of sale survey covering volume and value and provides information based on a sample of over 5,500 outlets, which is representative of the entire On-Licence trading universe.

Features

Brands Index includes the following observations:

Product category, brands and SKU volumes
Value for all product categories brands and SKU's

The data contained within Brands Index can be broken down into the following analyses:

By outlet Trading Style
Branded, Circuit, Dry-Led, Rural/Destination and Local/Community Pub styles, plus Hotels.
By TV Region
Anglia, Central, Granada, etc.
By Outlet Type
Managed, Non-Managed and Independent Pubs, Hotels, Clubs and Restaurants.

Brands Index data is held at a disaggregated level, hence additional analyses are available that include:

Market scoping
Synthesising opportunity for a new brand based on similar incumbent brands
Dual Stocking Analysis
To help monitor the results of sales and marketing activity
Brand Planning
Mapping brand volume and value by market segment
Category Analyses
Analyse current market categories to investigate opportunities for your business.

Updating

Monthly by fieldwork, outlet level EPOS data analysis and outlet level flow meter data analysis

Production Schedule

Available bi-monthly at a monthly reporting level

Format

MS Access, or in MS Excel. Summary data with pre-written queries in a bespoke software

Contact

Phil Tate
phil@cgastrategy.co.uk

CGA Strategy
Waterloo Place
Watson Square
Stockport SK1 3AZ

Tel: 0161 476 8330
Fax: 0161 476 0456

Brand Selection

Brewer Selection

Report