CGA Brand Index, a monthly data feed tailored to the needs of each client, delivers category and brand volume, value and rate of sale information at GB,
TV region and market channel level. Giving new depth to brand performance analysis, Brand Index allows brand owners to focus on: how variants perform;
local level performance; and, for the first time, truly understand performance when stocked alongside a competitor.
CGA Brand Index can also draw on pricing,
distribution and penetration data at an unmatched level of detail.
Together the brand and outlet indices give producers and retailers the total market picture.
For example:
• Magners v Kopparberg pricing and volume in community pubs in Scotland
• Distribution of Beck’s Vier across circuit bars in the South East
• Rate of Sale comparison between Stolichnaya and Smirnoff Red in style bars