Distribution: Total number of stockists of an SKU, Brand or Category.
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Available by Country, TV Region, Outlet Type, Owner & Tenure
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Reporting based on visibility of brand in venue
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Measurement does not reflect volume throughput
Average Price: Average Unit price available per SKU, Brand or Category
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Collected by CGA field and telephone researchers
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Available by Country, TV Region, Outlet Type, Owner & Tenure
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Based on list price reported by the venue
Volume: Total volume available in Hectolitres & Barrels
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Available per SKU, brand and Category at Country, TV region, outlet type and tenure level
Value: Reported in £m
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Available per SKU, brand and Category at Country, TV region, outlet type and tenure level
Rate of Sale (Volume & Value):
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The average number of hectolitres / barrels sold per stockists within a given time period
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Available per SKU, brand and Category at Country, TV region, outlet type and tenure level
Visibility: Average number of fonts / facings / optics afforded to be a SKU, Brand or Category
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Available by Country, TV Region, Outlet Type, Owner & Tenure
Share of Space
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Available by Country, TV Region, Outlet Type, Owner & Tenure
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Share of the total space afforded to a category
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BRAND INDEX
LAD / Spirits Index
Wine Index
Soft Drinks Index
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