Fuller’s and Brothers screen their brands

Both Fuller’s London Pride and Brothers Cider will be refreshing TV ad breaks with new campaigns in either spring or summer.

Fuller’s London Pride will be advertised particularly as the football season reaches it’s climax with the Champions League, FA Cup and UEFA Cup. However, the ads will only be seen by viewers in Fuller’s home turf of London and Meridian. The theme of the campaign will be ‘ingredients’, meaning the quality of the ale itself, in contrast to other adverts which have emphasised the lifestyle aspect of the brand.

Meanwhile, Brothers Cider ‘You can’t choose your family but you can choose your brothers’ campaign will be showing on both terrestrial and digital channels. It will be the first TV advertising campaign for the cider brands. The TV adverts will tie-in with the music festival season, at which Brothers will be a familiar presence. In preparation for this, the company has redesigned the label of its Festival brand, to make the 7% ABV pear cider stand out against the standard pear variant.

Both the Fuller’s and Brothers campaigns will include poster advertising. Fuller’s adverts will be seen until the end of May, when the football seasons also draws to a close.

08 April 2009