About CGA Strategy

CGA Strategy is an innovative, flexible and creative marketing information company specialising in the On-Trade. Our aim is to provide clients with solutions to their individual business needs.

CGA was formed in 1992 to provide market intelligence for retailers of Pubs and Bars and Drinks Brand owners supplying the On Trade in Great Britain. The company merged with Centro in 2003 and remains the leader in information for this unique and varied market place.

Jon Collins joined CGA Strategy from his position as Chief Executive of The Bar Entertainment & Dance Association (BEDA). Jon's eleven years of involvement in the industry have given him a firm knowledge of both the retail and supply areas and his particular area of expertise stems from his political lobbyist background. He has been heavily involved in the formation of legislation surrounding licensing reform, the smoking ban, door supervisors and has been on the advisory boards for nearly all of the proposed regulation involving the licensed on-trade for the last decade.

Ashley Cairns joined the industry in 1983 with Bass in Burton on Trent in a research role. He has since worked at Allied Domecq and UDV in various roles covering planning, marketing, research and strategy. Ashley moved to CGA in 1999 as Account Director and a vital part of the team that has developed CGA Strategy to its place as the premier knowledge agency within the On-Trade.

With a new management team and unparalleled knowledge of the industry, CGA Strategy is ready to help even more customers operating in this sector to get the best results possible.

Martin Curren
Chairman

Martin Curren
Chairman

Jon Collins
Chief Executive

Ashley Cairns
Director