Our History

Established in 1991, CGA Strategy is the leading specialist on trade research consultancy in the UK.

Two decades of continuous investment in our people, data sources and services mean CGA is uniquely positioned to deliver the total on trade picture. By blending best in class quantitative analytics with exceptional market understanding, our team are able to offer truly actionable insight.

Not just a data company, the CGA service goes beyond the numbers to provide clients with a detailed understanding of their market and considered, evidence based proposals for advancing their position.

CGA’s field, desk and telephone research teams are focused on providing an ever-more granular understanding of the mechanics of the GB on trade.

At 70,000 outlets we have the largest ever on trade data pool – CGA primary research is supplemented by data partnerships to deliver a total market read.