CGA delivers the best data, most credible consultancy and truly actionable insight.

CGA Strategy are specialist on trade consultants focused on interpreting CGA’s Brand Index, Outlet Index, Consumer Index and Trading Index products to provide our clients with a clear understanding of current and future market dynamics.

Retailers, food and drink suppliers as well as regulators are all part of our extensive network of contacts. Driving these partnerships underpins a continuous investment in data gathering and informs our sole focus on the UK’s out of home, eating and drinking market.

Delivering value in the on trade is more important than ever. It is critical for licensed premises, whether food or drink focussed, to provide customers a reason to leave the sofa and head out. CGA generates outlet, brand and consumer data, filters it through our on trade expertise to provide a practical guide to growing sales, building brand equity and boosting performance.